Analytics & tracking

Set up analytics and tracking that you can actually trust. Clean data, proper attribution, and reporting dashboards that show what matters.

For B2B companies tired of broken tracking, unreliable data, and dashboards that do not answer real questions.

• GA4 and GTM setup with event tracking for all key actions
• Attribution logic to connect ad spend to pipeline and revenue
• Custom dashboards that show CAC, conversion rates, and channel performance

Get a free audit

Outcomes

Know which channels, campaigns, and pages drive leads and revenue.

• Clean tracking setup with consistent data across platforms
• Attribution that connects marketing spend to pipeline and closed deals
• Reporting dashboards that your team actually uses

Deliverables

GA4 and GTM setup

• Event tracking for form fills, CTA clicks, page engagement, and video plays
• Conversion tracking integrated with ad platforms (Google Ads, LinkedIn, Meta)
• Custom dimensions and parameters for campaign tracking and attribution

Attribution and reporting

• UTM strategy and campaign tagging structure
• CRM integration (HubSpot, Salesforce, or webhooks) to track leads through the funnel
• Looker Studio or GA4 dashboard with CAC, conversion rates, and channel performance

Tracking QA

• Tag audit to identify broken or duplicate tracking
• Cross-device and cross-browser testing
• Documentation for tracking logic and data definitions

Training and handoff

• Walkthrough of dashboard and how to interpret metrics
• Access credentials and documentation
• Ongoing support recommendations

Process

1. Audit - Review current tracking setup and identify gaps or broken tags
2. Strategy - Define key events, conversions, and attribution logic
3. Implementation - Set up GA4, GTM, and ad platform tracking
4. QA - Test tracking across devices and validate data accuracy
5. Dashboard and training - Build reporting dashboard and train your team

Timeline

• Tracking audit: 3-5 business days
• GA4 and GTM setup: 1 week
• Dashboard build: 3-5 days
• QA and training: 3-5 days

Total: 2-3 weeks

Who it´s for

B2B SaaS and service companies running paid campaigns or multi-channel marketing that need accurate attribution.

Marketing teams frustrated with broken tracking or unreliable data in GA4.

Agencies and consultancies that need clean analytics for client reporting.

Not a fit:

• eCommerce tracking (we focus on B2B lead generation and pipeline)
• Companies without active marketing campaigns (tracking is most valuable with paid media or multi-channel efforts)
• Clients looking for advanced data science or predictive analytics (we handle setup and reporting, not ML models)

FAQ

Do you migrate from Universal Analytics to GA4? Yes. We set up GA4 with proper event tracking and ensure historical data context is not lost.

Can you integrate with our CRM? Yes. We integrate with HubSpot, Salesforce, or custom CRMs via webhooks or APIs.

What if our tracking breaks after launch? We provide documentation and QA. If something breaks due to site updates, we offer troubleshooting support.

Do you build custom dashboards? Yes. Looker Studio dashboards customized to your KPIs and reporting needs.

Can you audit an existing setup? Yes. Our free audit includes a tracking review with recommendations.

Next step

Request a free audit to get a review of your current tracking setup, or book a call to discuss a full analytics build.