Conversion-focused websites

Websites designed to generate leads and support your sales process. Clear messaging, strong CTAs, and fast performance.

For B2B SaaS and service companies that need their website to work as a lead generation tool, not just a digital brochure.

• Conversion-first UX based on user behavior and funnel data
• Fast load speed and clean code (no bloated themes or plugins)
• Analytics-ready with proper tracking and attribution

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Outcomes

A website that turns traffic into qualified leads and booked calls.

• Higher conversion rates through better UX, messaging, and CTA placement
• Faster load speed and better Core Web Vitals for SEO and user experience
• Clean tracking setup so you can trust your data and optimize with confidence

Deliverables

UX and messaging

• Sitemap and page structure based on buyer journey and ICP pain points
• Wireframes with conversion flow, CTA strategy, and trust signal placement
• Copy blocks and value prop framework (you write final copy or we collaborate)

UI design system

• Visual design with brand-aligned components and layout
• Mobile-first responsive design
• Accessibility standards (WCAG AA minimum)

Development

• Clean, fast code using modern frameworks (Astro, Next.js, or Webflow depending on needs)
• CMS integration if needed (headless CMS or Webflow CMS)
• Mobile-optimized with sub-3-second load time target

Tracking and analytics

• GA4 and GTM setup with event tracking for form fills, CTA clicks, and page engagement
• Conversion tracking for paid media campaigns
• Basic Looker Studio dashboard for traffic and conversion metrics

QA and handoff

• Cross-browser and device testing
• Performance audit and Core Web Vitals check
• Documentation and credentials handoff

Process

1. Discovery and audit - Review current site, funnel, and user behavior data
2. Strategy and wireframes - Build sitemap, UX flow, and messaging framework
3. Design - Create UI design system and page layouts
4. Development - Build site with clean code and tracking implementation
5. QA and launch - Test, optimize, and deploy with documentation

Timeline

• Discovery and strategy: 1 week
• Wireframes and messaging: 1-2 weeks
• Design: 2-3 weeks
• Development: 3-4 weeks
• QA and launch: 1 week

Total: 6-8 weeks for a full website (5-10 pages)

Single landing pages: 2-3 weeks

Who it´s for

B2B SaaS companies with product-market fit that need a website built for lead generation.

B2B service providers (agencies, consultancies, dev shops) who want a site that supports their sales process.

Companies running paid campaigns that need landing pages optimized for conversion.

Not a fit:

• eCommerce or transactional sites (we focus on lead generation)
• Pure branding or creative showcase sites (we prioritize conversion over aesthetics)
• Clients without a defined ICP or offer (we need clarity to build effective messaging)

FAQ

Do you write the copy? We provide copy blocks and messaging frameworks. You write final copy or hire a copywriter. We can recommend freelancers if needed.

What platforms do you build on? Astro, Next.js, or Webflow depending on your needs. We do not use WordPress or bloated themes.

Can you redesign an existing site? Yes. We start with an audit to understand what is working and what needs to change.

Do you offer ongoing maintenance? Not as a primary service. We provide documentation and training for your team. Monthly support is available if needed.

What if we need CMS or blog functionality? We integrate headless CMS (Contentful, Sanity) or use Webflow CMS depending on your technical needs.

Next step

Request a free audit to get a UX and conversion review of your current site, or book a call to discuss a new website build.