Paid campaigns designed to generate qualified leads, not clicks. We focus on CAC, lead quality, and alignment with your sales process.
For B2B SaaS and service companies that need predictable pipeline, not traffic spikes.
- Campaigns built around your ICP and actual buyer intent signals
- Landing pages optimized for conversion, not brand awareness
- Attribution setup so you know which channels and campaigns drive revenue
Get a free audit
Outcomes
Run paid campaigns that generate leads your sales team actually wants to call.
- Lower CAC through better targeting and conversion rate optimization
- Higher lead quality with qualification logic and form strategy
- Transparent attribution linking ad spend to pipeline and revenue
Deliverables
Campaign strategy and setup
- ICP research and audience build (LinkedIn, Google, Meta)
- Ad copy and creative variations based on messaging framework
- Landing page copy and structure optimized for conversion
- Campaign structure with budget allocation and bid strategy
Landing pages
- Conversion-focused design with clear value prop and trust signals
- Form strategy (progressive profiling, qualification questions, or lead magnets)
- Mobile-optimized UX with fast load speed
Tracking and attribution
- GA4 and GTM setup with event tracking for form fills, CTA clicks, and page engagement
- CRM integration (HubSpot, Salesforce, or webhooks)
- Conversion tracking in ad platforms (LinkedIn Insight Tag, Meta Pixel, Google Ads)
Ongoing optimization
- Weekly performance review with CAC, conversion rate, and lead quality metrics
- A/B testing roadmap for ads, landing pages, and CTAs
- Budget reallocation based on channel performance
Process
- Discovery and audit - Review current campaigns, ICP, and sales process to identify gaps
- Strategy - Build targeting, messaging, and landing page plan based on buyer intent
- Campaign build - Set up ads, landing pages, and tracking
- Launch and QA - Test tracking, forms, and CRM integration before spending budget
- Optimize - Weekly reviews with testing roadmap and performance data
Timeline
- Campaign strategy and setup: 1-2 weeks
- Landing page design and build: 2 weeks
- Campaign launch: 1 week after creative approval
- Optimization: Ongoing or monthly blocks
Who it´s for
B2B SaaS companies with ARR over $500k looking to scale pipeline predictably.
B2B service providers (consultancies, agencies, dev shops) selling to decision-makers on LinkedIn or Google.
Companies with a defined ICP and sales process who need qualified leads, not traffic.
Not a fit:
- Early-stage startups without product-market fit or target customer clarity
- B2C or transactional eCommerce campaigns
- Clients expecting instant ROI in the first 30 days without testing budget
FAQ
What is your typical CAC or ROAS?
Results vary by industry, offer, and competition. We provide benchmarks during discovery and track performance weekly.
Do you handle creative or just strategy?
We handle both ad creative (copy and static visuals) and landing page design. Video production is outsourced or handled by your team.
Can you audit an existing campaign?
Yes. Our free audit includes paid media analysis with recommendations.
What budget do you recommend?
Minimum $3k/month in ad spend for meaningful testing. Lower budgets limit our ability to run experiments and gather data.
Do you manage the campaigns long-term?
Yes, either as ongoing monthly work or project-based optimization sprints.
Next step
Request a free audit to see how we would improve your current lead generation funnel, or book a call to discuss a new campaign.