Social strategy & content planning

Build a LinkedIn and social presence that supports your sales process. Content systems designed for consistency and repurposing, not viral tactics.

For B2B companies that want to show up regularly without dedicating a full-time person to social media.

• Content pillars and formats aligned to your ICP and offer
• Repurposing system to turn one idea into multiple posts
• Posting cadence that your team can sustain

Get a free audit

Outcomes

Show up consistently on LinkedIn and social with content that builds authority and supports sales conversations.

• Clear content pillars and messaging so you never run out of ideas
• Repurposing system to maximize output without burning out your team
• Posting templates and cadence plan to stay consistent

Deliverables

Content strategy

• Content pillars based on ICP pain points, objections, and buying journey
• Format mix (posts, carousels, polls, videos, long-form)
• Posting cadence plan (daily, 3x/week, etc.) based on team capacity

Repurposing system

• Process to turn one core idea into multiple formats (LinkedIn post, email, carousel, thread)
• Content calendar template with topic batching and scheduling workflow
• AI prompts and templates for faster drafting

Messaging framework

• Value prop and proof points for social bios and pinned posts
• POV statements and hooks for thought leadership content
• CTA strategy for profile, posts, and comments

30-60 days of content concepts

• Topic list with angles and formats
• Sample posts and templates
• Hashtag and tagging strategy

Process

1. Audit - Review current social presence, engagement, and content gaps
2. Strategy - Define content pillars, formats, and posting cadence
3. Framework - Build messaging, repurposing system, and templates
4. Content concepts - Deliver 30-60 days of topic ideas and sample posts
5. Training - Walkthrough on using templates and maintaining cadence

Timeline

• Audit and strategy: 1 week
• Framework and templates: 1-2 weeks
• Content concepts and training: 1 week

Total: 3-4 weeks

Who it´s for

B2B SaaS and service companies that want to build LinkedIn presence without hiring a social media manager.

Founders and executives who know they should post but struggle with consistency or ideas.

Marketing teams that need a system to repurpose content across channels (email, social, blog).

Not a fit:

• B2C influencer or personal brand strategies
• Viral content tactics or growth hacking (we focus on consistency, not chasing algorithms)
• Clients looking for ghostwriting or full content production (we provide the system, you execute or hire a writer)

FAQ

Do you write the posts for us? No. We provide the strategy, templates, and concepts. You write or hire a freelancer to execute.

Can you manage our social accounts? We can provide ongoing support as a monthly retainer, but we do not offer pure account management.

What platforms do you cover? LinkedIn is the primary focus for B2B. We also cover Twitter/X and email repurposing. Instagram and TikTok are out of scope.

How much content do you provide? 30-60 days of topic ideas and angles, plus reusable templates. Exact volume depends on your posting cadence.

What if we want video content? We provide the content strategy and topics. Video production and editing are handled by your team or outsourced.

Next step

Request a free audit to get a review of your current social presence, or book a call to discuss a content system build.